Cora is an AI co-founder and connected business operating system for agencies and service businesses. It connects leads, clients, proposals, projects, approvals, documents and billing in one workspace.

Who is Cora built for?

Cora is built for client-service businesses including performance marketing agencies, design studios, web and development agencies, SEO teams, creative businesses and other service companies.

Is Cora the same product as other companies named Cora?

No. HeyCora at heycora.in builds Cora for agencies and service businesses. Other unrelated products and companies also use the Cora name.

How is the first-response decay factor modeled?

The engine applies empirical decay curves documented across B2B sales benchmark literature (such as InsideSales and HBR response-time studies). Inquiries responded to within 15 minutes retain baseline qualification rates, while response lags extending beyond 2 to 12 hours apply progressive qualification decay factors down to 45%-30%.

How does proposal turnaround lag affect close rates?

Proposals dispatched within 24 hours of discovery capture peak client engagement. For every additional business day of delivery lag beyond day one, the simulation applies a compounding 5% drag on close probability (capped at a 50% drag factor for week-long turnaround delays).

Is my agency intake and financial data stored or transmitted?

No. All calculations run strictly in your browser using local client-side JavaScript. No lead counts, deal values, or firmographic details are transmitted to external servers or logged in tracking databases.

Cora — The AI Co-Founder for Agencies

Currency:

Studio Pipeline PresetsOne-click model setup

1. Inbound Inquiries & Deal Size

Monthly Inbound InquiriesAverage new website inquiries, contact form submissions, and direct leads per month.

Average Closed Deal ValueAverage contract revenue generated from a single signed client project or initial retainer.

First-Touch Response TimeAverage business hours elapsed before a submitted website lead receives personal contact.

hours

2. Qualification & Proposal Velocity

Baseline Lead Qualification RatePercentage of inquiries that meet budget, fit, and project scope criteria when reached promptly.

Proposal Dispatch RatePercentage of qualified leads that proceed to receiving a formal proposal or statement of work.

Proposal Turnaround TimeBusiness days taken between completing discovery and delivering the client proposal.

days

Baseline Proposal Close RatePercentage of delivered proposals that convert into signed agreements and paid deposits.

Diagnostic Result

Significant Response Drag

USD Model

Observed Baseline Model

$5,760 /mo

1.2 deals won/mo from 25 inquiries (4.8% overall conversion).

Annualized: $69,120

Hypothetical Low-Friction Model

$11,040 /mo

2.3 deals won/mo under sub-15m response & 24h turnaround (9.2% conversion).

Annualized: $132,480

Simulated Monthly Opportunity Gap

+$5,280/mo

Difference in pipeline conversion attributable to response delay and proposal lag drag factors (+1.1 deals/mo).

Notice: Figures reflect a mathematical comparison between stated inputs and low-friction benchmark equations. They do not constitute a revenue projection or guaranteed outcome.

Stage-by-Stage Funnel Breakdown

Funnel Stage	Inflow	Observed	Hypothetical	Gain
First Response & Intake	25	6	10	+4
Discovery & Proposal Dispatch	6	3.9	6.5	+2.6
Proposal Review & Agreement Close	3.9	1.2	2.3	+1.1

Diagnostic Findings & Bottlenecks3 items identified

Extended First-Response Window Reduces Intake Qualification

6 hrs response lag

Average first response time of 6 hours subjects inquiries to significant decay. Empirical speed-to-lead analyses show lead engagement drops substantially after 2 hours.

Fix: Deploy automated instant intake acknowledgments, immediate calendar links, or webhook triggers.

Multi-Day Proposal Generation Cools Buying Intent

4 days delivery lag

Taking 4 days to deliver scopes allows client attention to dissipate or competitor quotes to arrive first.

Fix: Standardize project scope templates and interactive agreement links so proposals can be dispatched within 24 hours of discovery.

Mathematical Pipeline Opportunity Gap

+$5,280/mo potential

In a hypothetical low-friction model with rapid response and 24-hour turnaround, pipeline capacity yields approximately 1.1 additional closed engagements monthly ($5,280/mo).

Fix: Review stage conversion rates and replace manual email handoffs with connected workspace intake.

Worked Example & Step-by-Step Calculation

Show details

Below is an illustrative funnel audit of a 6-person boutique creative studio receiving 25 inbound website inquiries per month with an average project contract value of $4,800. Inquiries are checked once daily (6-hour response lag) and proposals require 4 business days to draft.

Example Baseline Parameters

Monthly Inquiries25 leads / mo

Average Deal Value$4,800

First Response Time6 hours

Proposal Turnaround4 days

Computational Breakdown

Observed Qualification Flow25 leads × (40% baseline × 0.60 response decay factor)

6.0 qualified leads / mo

Observed Proposal Delivery & Close6.0 qualified leads × 65% proposal rate = 3.9 proposals. 3.9 × (35% close rate × 0.85 proposal lag factor)

1.2 deals won / mo ($5,760/mo)

Hypothetical Low-Friction Flow25 leads × 40% = 10.0 qualified leads. 10.0 × 65% = 6.5 proposals. 6.5 × 35% = 2.3 deals won

2.3 deals won / mo ($11,040/mo)

Simulated Pipeline Opportunity Gap$11,040 hypothetical monthly revenue - $5,760 observed monthly revenue

+$5,280 / mo opportunity gap (+1.1 closed deals/mo)

Outcome Analysis:The largest drop-off occurs between initial website inquiry submission and first contact. Shortening initial intake friction and standardizing proposal turnaround can double realized pipeline efficiency without increasing marketing ad spend.

Methodology & Formulas

v1.2 (October 2026)

Core Computational Formulas

Response Time Decay FactorDecay_factor = f(Response_hours)

Sub-15m = 1.0; 1h = 0.85; 4h = 0.65; 12h = 0.45; 24h+ = 0.30 based on empirical speed-to-lead benchmark curves.

Proposal Delivery Lag DragDrag_prop = max(0.50, 1.0 - (Days_turnaround - 1) × 0.05)

Applies a 5% compounding reduction per day beyond 24 hours to model fading client buying intent.

Observed Monthly RevenueRevenue_obs = Leads × Qual_rate × Decay_factor × Prop_rate × Close_rate × Drag_prop × Deal_value

Simulated realization factoring in both response delay and proposal delivery lag.

Opportunity GapGap_monthly = Revenue_hypothetical - Revenue_observed

Mathematical difference between observed metrics and a low-friction operational benchmark.

Baseline Assumptions

Inbound inquiries experience diminishing qualification probability as first-touch response time increases beyond 15 minutes.
Multi-day lags in scope delivery allow prospect momentum to dissipate and increase competitive bidding exposure.
Hypothetical low-friction model assumes sub-15-minute intake routing and sub-24-hour proposal dispatch at baseline qualification and close rates.
Pure mathematical simulation: Results illustrate pipeline mechanics and opportunity cost; they do not guarantee revenue increases.

Analytical Limitations

Does not account for qualitative service market reputation, referral warmness, or macro pricing competitiveness.
Calculations model linear conversion stages; real-world B2B buying cycles may involve irregular committee approvals.

The Operational Alternative

Connect Website Inquiries Directly to Delivery with Cora

Cora provides native website enquiry capture, automated qualification routing, integrated proposal builders with tamper-evident e-signatures, and instant retainer billing in one workspace. Rather than stitching disconnected plugins and spreadsheets, inquiries flow directly into structured client delivery.

Native form intake and immediate webhook notifications without third-party form plugins

Interactive client proposals with legally binding digital e-signatures dispatched in minutes

Connected client workspace tracking inquiries, scopes, and contracts in one place

Explore Lead Pipeline Workspace Review Plans & Pricing

Works alongside your existing WordPress or custom stack

Frequently Asked Questions

No. This diagnostic tool is a deterministic mathematical simulation comparing your observed baseline funnel metrics against a hypothetical low-friction model. Business outcomes depend on service demand, lead source quality, pricing competitiveness, and sales execution. No causal revenue guarantees are made.

Privacy Guarantee & Data Handling Notice

100% Client-Side

All numerical inputs, pricing assumptions, rates, and configurations entered into Website Lead-Leakage Calculator are computed in real time inside your browser session using local JavaScript execution.

Zero Server Logging

We do not transmit, log, store, or serialize your financial models, agency figures, or client metrics to Cora backend servers or third-party cloud data warehouses.

No Account Required

Full diagnostic findings, band scores, formulas, and actionable remedies are provided freely without requiring an email address, login, credit card, or lead gate.

Simulated Opportunity Gap

+$5,280/mo(+1.1 deals/mo)